DTC and the Next 5 Years
Discussing the top 5 trends and how to prepare now from the 2016 Direct to Consumer Wine Symposium. Continue »
Comments (2)Goodbye Isn't Easy. Moving On From WineDirect and Vin65.
Earlier this month I tendered my resignation as President of WineDirect and President of Vin65. Continue »
Vin65/WineDirect Form Long-Term Partnership with ShipCompliant/Sovos
Today we are excited to announce that we have entered into a long-term partnership with ShipCompliant/Sovos. We’ve worked with ShipCompliant for a long time and we’ve had some good times together. Today we have over 300 winery customers in common, and we’ve now come together along with our parent company WineDirect to formally announce a partnership to provide a best-in-class direct-to-consumer experience. Continue »
Sep 2, 2015 at 1:30 AM
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3x More Sales – The Effect of an “Amazon Prime” Like Program in the Wine Industry
A year ago we launched 46Brix, an "Amazon Prime" type program for the wine industry. Let's start with the premise: a customer pays $79/year and receives shipping included on all of their wine purchases from 29 different wineries. Let's look at how we are doing one year into the program. Continue »
Compliance Should Be Simple - And Sell More Wine
For years compliance has been difficult. While there are a lot of rules and red tape – I want to tell you that it shouldn’t be that hard. Continue »
May 12, 2014 at 6:00 AM
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Connecting Social and Commerce
At Vin65 we see a lot of data from transactions, we’ve done a lot of experiments and we’ve seen some interesting results. We’ve focused on analytics, A/B tests, and we look at BI tools to track data and improve tools and while this data is good, we don’t believe this it is good enough. Continue »
Why I Sold and How Does This Affect You?
There is a lot of emotion when making a decision like this... Continue »