Vin65 Blog

DTC wine thoughts served up by Vin65

Sarah Barwin
 
December 6, 2016 | Sarah Barwin

How to Sell More Wine Club Memberships This Holiday Season

Your club members are an invaluable source of revenue for your winery, and can be the secret sauce to growing your DTC sales. Gift club memberships are one way you can grow your wine club sales this holiday season.  Continue »

Time Posted: Dec 6, 2016 at 7:00 AM Permalink to How to Sell More Wine Club Memberships This Holiday Season Permalink
Adrienne Stillman
 
December 1, 2016 | Adrienne Stillman

5 Examples of Great Holiday Winery Marketing

Looking for some holiday marketing inspiration? Here are five examples of what Vin65 client wineries are doing to promote their wines during the last weeks of the year.  Continue »

Time Posted: Dec 1, 2016 at 8:00 AM Permalink to 5 Examples of Great Holiday Winery Marketing Permalink Comments for 5 Examples of Great Holiday Winery Marketing Comments (4)
Adrienne Stillman
 
November 15, 2016 | Adrienne Stillman

5 Ways to Prepare Your Winery Websites for the Holidays

The first month of OND is over and November is upon is. Is your winery website ready for the holiday onslaught? Make sure you’re making the most of this critical time of year for your online wine sales with these five easy-to-implement ideas.  Continue »

Time Posted: Nov 15, 2016 at 9:18 AM Permalink to 5 Ways to Prepare Your Winery Websites for the Holidays Permalink
Jay Christianson
 
October 26, 2016 | Jay Christianson

Are your tasting notes hurting your wine sales?

Are tasting notes necessary? Could yours be hurting instead of helping your brand? DTC Consultant Jay Christianson shares his top Do's and Don'ts for winery tasting notes.  Continue »

Time Posted: Oct 26, 2016 at 8:15 AM Permalink to Are your tasting notes hurting your wine sales? Permalink Comments for Are your tasting notes hurting your wine sales? Comments (23)
Sarah Barwin
 
September 27, 2016 | Sarah Barwin

How to Win With Shipping Incentives During OND

Regulations make it so advertising free shipping for wine isn’t possible in all regions. But shipping incentives go a long way to helping your customers fill their shopping carts, and offering almost free shipping, flat rate shipping, or including shipping in your bottle price can be a great way for you to sell more wine during your busy OND season.  Continue »

Time Posted: Sep 27, 2016 at 7:00 AM Permalink to How to Win With Shipping Incentives During OND Permalink