July 8, 2014 | Paul Mabray
Finding Bigfoot: ROI in Social Media is Not a Mythical Beast
I can’t tell you how many times I’ve been asked the same question, “ What is the ROI of social media?” You may have even asked it yourself. The problem with this question is that it is inherently flawed. There is always ROI in talking with your customers. You would never ignore emails or phone calls from customers, so start thinking of social media as just another channel where customers connect with you. Continue »
Jul 8, 2014 at 8:00 AM
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