OND: Step 4 - Do the Heavy Lifting.
We're almost done our OND boot camp. You've got the framework to sell wine online, you've got some killer promotions and you've told the world. Now, get the heavy lifting done for your customers so that all they need to do is checkout. Continue »
Oct 27, 2015 at 8:00 AM
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OND: Step 3 - Make it Easy to Buy Your Wine.
"If you build it, they will come." Well, not really. You may have some killer promotions and gift packages to get people excited for the holidays, but it'll only help you sell more wine if people know about it. Your best weapon? Emails, of course. Continue »
Oct 20, 2015 at 8:00 AM
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OND: Step 2 - Get People Excited About Your Wine.
Ok, you've completed step one - and you're prepared for OND. The framework is in place to capitalize on the holiday season and to start selling more wine online. There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just that. Continue »
Oct 13, 2015 at 8:00 AM
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OND: Step 1 - Get Your Winery Ready.
Here in Vancouver, it’s pretty apparent that summer is over. The rain boots under my desk are constant reminders that fall is here. Pretty soon Christmas music will be playing absolutely everywhere. Continue »
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