Vin65 Blog

How to Sell More Wine Club Memberships This Holiday Season

Your club members are an invaluable source of revenue for your winery, and can be the secret sauce to growing your DTC sales. Gift club memberships are one way you can grow your wine club sales this holiday season.  Continue »

5 Examples of Great Holiday Winery Marketing

Looking for some holiday marketing inspiration? Here are five examples of what Vin65 client wineries are doing to promote their wines during the last weeks of the year.  Continue »

5 Ways to Prepare Your Winery Websites for the Holidays

The first month of OND is over and November is upon is. Is your winery website ready for the holiday onslaught? Make sure you’re making the most of this critical time of year for your online wine sales with these five easy-to-implement ideas.  Continue »

2016 OND Preview: Winery direct shipping volumes on track to exceed 2015 by 23%

With the first month of OND complete, DTC shipping volumes among small and medium wineries are up sharply and are on track to exceed 2015 levels by 23%.  Continue »

How to Win With Shipping Incentives During OND

Regulations make it so advertising free shipping for wine isn’t possible in all regions. But shipping incentives go a long way to helping your customers fill their shopping carts, and offering almost free shipping, flat rate shipping, or including shipping in your bottle price can be a great way for you to sell more wine during your busy OND season.  Continue »

Make a List, Check it Twice: the Dos and Don'ts for OND

Check out what you need to know as you enter the busy OND season.  Continue »

8 Ways to Reduce Wine Shopping Cart Abandonment This Holiday Season

Cart abandonment stats are a hard pill to swallow. People have made the effort to visit your website, have added wine to the shopping cart - but are jumping ship just before they give you their credit card.  Continue »

OND: Step 4 - Do the Heavy Lifting.

We're almost done our OND boot camp. You've got the framework to sell wine online, you've got some killer promotions and you've told the world. Now, get the heavy lifting done for your customers so that all they need to do is checkout.  Continue »

OND: Step 3 - Make it Easy to Buy Your Wine.

"If you build it, they will come." Well, not really. You may have some killer promotions and gift packages to get people excited for the holidays, but it'll only help you sell more wine if people know about it. Your best weapon? Emails, of course.  Continue »

OND: Step 2 - Get People Excited About Your Wine.

Ok, you've completed step one - and you're prepared for OND. The framework is in place to capitalize on the holiday season and to start selling more wine online. There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just that.  Continue »