Are Wine Clubs Passé?
This is a guest post from Tammy Boatright at VingDirect. VingDirect helps family wineries grow their DTC sales through training, tasting room and wine club recommendations, educational webinars and tasting room dashboards. VingDirect’s Vin65 integrated dashboard provides wineries with real time tasting room results. Continue »
Goodbye Isn't Easy. Moving On From WineDirect and Vin65.
Earlier this month I tendered my resignation as President of WineDirect and President of Vin65. Continue »
Keep Posts Flowing With A Wine Blogging Calendar
Did you know that blogging is a top way to boost your website’s ranking as well as to drive sales with current and future customers? Search engines love fresh content and will reward updated sites with a higher ranking and increased visibility. According to Hubspot, a major inbound marketing platform, companies that blog have 55% more visitors and generate 88% more leads per month. Continue »
Compliance Should Be Simple - And Sell More Wine
For years compliance has been difficult. While there are a lot of rules and red tape – I want to tell you that it shouldn’t be that hard. Continue »
Breaking the Barrier with the iPhone POS
A few months ago Andrew, Brent, and I went up to Tinhorn Creek Vineyards to test our POS system first hand, with real customers. This was an awesome learning experience, we loved what we built, but knew we could go further. We needed to continue breaking the barrier between you and the customer, getting you out from behind the counter. Continue »
Why I Sold and How Does This Affect You?
There is a lot of emotion when making a decision like this... Continue »
Wineries: 5 Easy Ways to Improve Your Customer Service
As we careen through 2011 and the influence of social media continues to grow, it is important to remember the potential reach that your brand has. By finding ways to impress and inspire your current customers... Continue »
Are you inward or outward?
I was recently travelling with one of our sales reps and was intrique by the line of question that wineries asked us.. Continue »
Welcome Brian Zacharias
We would like to welcome Brian Zacharias to the Vin|65 team this morning. (We'll get his picture up someday) Continue »
You Are Expected To Do It All!
As a small winery owner you are expected to do it all. You are running the big show. You are on the hook for the results. Continue »