Webinar: A Look at the Year Ahead for WineDirect Clients
How to Use Gift Cards to #SellMoreWine
Retailers and consumers alike love gift cards. They don’t take up much shelf space, they are easily brandable and they promote customer choice. But gift cards also make plain good business sense. Find out how you can make the most of them in your tasting room. Continue »
How Carrots Are Selling More Wine
We are well into 2016 and are looking towards the first club runs and the upcoming busy season for tasting rooms. What can you spend a few minutes on now in order to get ready for increased traffic in both your tasting room and online store? Setup carrots! Continue »
Mobile Point of Sale is Changing the Tasting Room Experience
Mobile POS systems let you sell where you couldn’t before. When your POS is portable - you can use it at a private tasting, out on a deck, or as you’re walking through the barrel room. If you’re at an off-site tasting event, it’s now possible to take a sale right then and there. Using a point of sale system that gets you out from behind the tasting bar and creates a more intimate experience Continue »
Five Touch Points to Drive DTC Wine Sales and Keep ‘em Coming Back!
In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive your DTC wine sales and keep your biggest fans coming back: Continue »
Compliance Should Be Simple - And Sell More Wine
For years compliance has been difficult. While there are a lot of rules and red tape – I want to tell you that it shouldn’t be that hard. Continue »
Breaking the Barrier with the iPhone POS
A few months ago Andrew, Brent, and I went up to Tinhorn Creek Vineyards to test our POS system first hand, with real customers. This was an awesome learning experience, we loved what we built, but knew we could go further. We needed to continue breaking the barrier between you and the customer, getting you out from behind the counter. Continue »
Does Mobile POS Really Work?
On May 25th, the Vin65 team set out to eating our own dog food (aka Dogfooding) and drove four hours to the heart of wine country in Canada to see the iPad POS in action, learn from our customers/end consumers, and drink some wine. Continue »
Flea Market Finds for Mobile POS
Guest Blog post this week by Susan DeMatei of Wine Glass Marketing. Continue »