Vin65 Blog

DTC wine thoughts served up by Vin65

Sarah Barwin
 
July 6, 2016 | Sarah Barwin

How to Use Gift Cards to #SellMoreWine

Retailers and consumers alike love gift cards. They don’t take up much shelf space, they are easily brandable and they promote customer choice. But gift cards also make plain good business sense. Find out how you can make the most of them in your tasting room.  Continue »

Time Posted: Jul 6, 2016 at 8:00 AM Permalink to How to Use Gift Cards to #SellMoreWine Permalink Comments for How to Use Gift Cards to #SellMoreWine Comments (1)
Corinna Wang
 
February 16, 2016 | Corinna Wang

How Carrots Are Selling More Wine

We are well into 2016 and are looking towards the first club runs and the upcoming busy season for tasting rooms. What can you spend a few minutes on now in order to get ready for increased traffic in both your tasting room and online store? Setup carrots!  Continue »

Time Posted: Feb 16, 2016 at 8:00 AM Permalink to How Carrots Are Selling More Wine Permalink
Corinna Wang
 
February 3, 2015 | Corinna Wang

Mobile Point of Sale is Changing the Tasting Room Experience

Mobile POS systems let you sell where you couldn’t before. When your POS is portable - you can use it at a private tasting, out on a deck, or as you’re walking through the barrel room. If you’re at an off-site tasting event, it’s now possible to take a sale right then and there. Using a point of sale system that gets you out from behind the tasting bar and creates a more intimate experience  Continue »

Time Posted: Feb 3, 2015 at 8:00 AM Permalink to Mobile Point of Sale is Changing the Tasting Room Experience Permalink
Sandra Hess
 
May 27, 2014 | Sandra Hess

Five Touch Points to Drive DTC Wine Sales and Keep ‘em Coming Back!

In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive your DTC wine sales and keep your biggest fans coming back:  Continue »

Time Posted: May 27, 2014 at 8:00 AM Permalink to Five Touch Points to Drive DTC Wine Sales and Keep ‘em Coming Back! Permalink Comments for Five Touch Points to Drive DTC Wine Sales and Keep ‘em Coming Back! Comments (2)
Andrew Kamphuis
 
May 12, 2014 | Andrew Kamphuis

Compliance Should Be Simple - And Sell More Wine

For years compliance has been difficult. While there are a lot of rules and red tape – I want to tell you that it shouldn’t be that hard.  Continue »

Time Posted: May 12, 2014 at 6:00 AM Permalink to Compliance Should Be Simple - And Sell More Wine Permalink
Karson Enns
 
July 23, 2013 | Karson Enns

Breaking the Barrier with the iPhone POS

A few months ago Andrew, Brent, and I went up to Tinhorn Creek Vineyards to test our POS system first hand, with real customers. This was an awesome learning experience, we loved what we built, but knew we could go further. We needed to continue breaking the barrier between you and the customer, getting you out from behind the counter.  Continue »

Time Posted: Jul 23, 2013 at 8:15 AM Permalink to Breaking the Barrier with the iPhone POS Permalink
Brent Johnson
 
June 4, 2013 | Brent Johnson

Does Mobile POS Really Work?

On May 25th, the Vin65 team set out to eating our own dog food (aka Dogfooding) and drove four hours to the heart of wine country in Canada to see the iPad POS in action, learn from our customers/end consumers, and drink some wine.  Continue »

Time Posted: Jun 4, 2013 at 7:30 AM Permalink to Does Mobile POS Really Work? Permalink Comments for Does Mobile POS Really Work? Comments (6)
Susan DeMatei
 
April 9, 2013 | Susan DeMatei

Flea Market Finds for Mobile POS

Guest Blog post this week by Susan DeMatei of Wine Glass Marketing.  Continue »

Time Posted: Apr 9, 2013 at 10:41 AM Permalink to Flea Market Finds for Mobile POS Permalink