Search Engine Marketing 101
We get asked about search engine marketing more than any other topic. While there are no magic bullets, let's start with some search engine basics - MetaTags. Continue »
Own Your Own Domain Name
Thinking about starting a new winery or a new brand? Make sure you own the domain name. Continue »
How's your site search working?
How's your site search working? Are customers frustrated by the results? Continue »
How to increase website traffic
A client asked me the other day how to increase their website traffic... Continue »
You win by caring.
I don't know where I saw it, or if it just came to me, but I have a little note written on my to-do list this past week that says 'you win by caring'. Continue »
Is Hidden Shipping Costs creating Ecommerce Frustrations
Buying wine can be a frustrating experience. High shipping costs, inventory, compliance and other regulations can lead to a bad experience... Continue »
Lucky Number 3.
The average person buys on the 3rd visit to your website.... Continue »