Is Facebook sending your winery website more traffic than Google?
In February the San Francisco Chronicle ran an article title ‘Facebook directs more online users than Google’... Continue »
The Anatomy of a Great Wine Page
Great webpages don't just happen, they require a lot of thought and planning. Continue »
Reducing Friction Points in Checkout
Your customers want to purchase your wine online - quickly and easily. Every hoop a customer has to jump through, every form field they have to enter is a friction point. Reducing these friction points is one key to more sales. Continue »
How to guide your customers to a purchase?
All buttons are not equal... Continue »
Where's My Order?
Paul Mabray was lamenting on twitter how he order wine from 6 different wineries via the web and no one followed up with him... Continue »
The Most Important Time in a Customer Relationship.
The most important time in a customer relationship is the three months following a first purchase. Continue »
What do customers want this holiday season?
Shop.org released the results of their eHoliday Study early in November. Here is a brief summary... Continue »
Speed Sells
Are slow loading web pages causing you to lose purchasers? Continue »
3 Mistakes When Redesigning Your Website
Thinking about redesigning your winery website? If so, here are three common mistakes to avoid before jumping into your redesign. Continue »
Customers want simple.
If you are launching your new web site and wonder what customers want - customers want simple! Continue »