DTC Wine Symposium - CRM Demystified
The slides and 7-10 minute presentation from Andrew Kamphuis at DTC Wine Symposium on CRM Demystified Continue »
5 Wineries/Wine Retailers that 'Get' the Web
It's fairly easy to pick apart websites and list everything that is being done wrong from an ecommerce perspective (and some of my lasts posts have done that)... Continue »
Top 10 Signs Your Winery Website is Stuck in 2008
Its 2011, but a lot of website I visit still feel like I'm in 2008... Continue »
Are you asking the right questions?
It's pretty easy to lose sight of the forest for the trees. We become engrossed in our own jobs and forget the big picture... Continue »
Why I won't buy wine from your website this Christmas
As a consumer, I buy a lot online. I buy a lot of wine and I buy a lot of other goods. Continue »
Using An iPad to Extend the Tasting Room Experience
This past summer, like summers before, our staff took a holiday together into the Okanagan Wine Region... Continue »
Top 10 Winery Website Must-Haves
One of the first steps in building a website is looking at the functional requirements... Continue »
Generating The Second Order
Last December I wrote a post about the most important time in a customer relationship. I want to revisit that and state that the most important order you receive is a customer’s second order. A visitor walks into your tasting room, tries some of your wine, and places an order... Continue »
Creating a Shoppable Wine Website
You’ve had a website for a number of years (at least I hope your winery has a website) and now you want to add ecommerce store... Continue »