Lucky Number 3.
The average person buys on the 3rd visit to your website.... Continue »
Dec 8, 2008 at 7:30 AM
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First Time Customer Analysis
A few weeks ago I blogged about the importance of first time visitors on your website. Continue »
Nov 29, 2008 at 8:32 PM
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It's Not What You Make, It's What You Stand For.
Believe it or not, as web developers we face a very similar problem to winery owners... Continue »
Comments (1)What is your value proposition?
I've stumbled upon your website, I'm like one of the other 60% of people on your site, it's my first time visiting... Continue »
Nov 21, 2008 at 11:30 AM
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Is Free Shipping a MUST in this economy?
How does the perceived value of free shipping affect customers decisions. Continue »
Nov 18, 2008 at 7:31 PM
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Search Engine Optimization Start Kit
Earlier this week Google released its 22 page Search Engine Optimization Start Guide. Continue »
Nov 16, 2008 at 7:17 PM
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Going after the low hanging fruit
We constantly look at ways to get our existing customers and our best customers to buy more, but what about the first time visitor. Continue »
Where is your subscribe form?
One of the main goals of your website should be to ask visitors to subscribe to your email list. At what point during their visit should you ask them to subscribe? Continue »
Nov 2, 2008 at 6:40 PM
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"How Many" is not nearly as valuable as "Who".
Do you know how many people are coming to your website? Do you know who they are? Continue »
Oct 18, 2008 at 9:54 PM
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Are you losing personalization in all the automation?
Are you so fully automated that the entire consumer experience is depersonalized? Continue »