5 Tips For Your Winery Website This Holiday Season
October, November, December (OND) is in full swing. Smart retailers are already starting to focus on holiday promotions for Black Friday, Cyber Monday and the gift-giving season. Continue »
Oct 16, 2014 at 12:00 PM
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Keep Posts Flowing With A Wine Blogging Calendar
Did you know that blogging is a top way to boost your website’s ranking as well as to drive sales with current and future customers? Search engines love fresh content and will reward updated sites with a higher ranking and increased visibility. According to Hubspot, a major inbound marketing platform, companies that blog have 55% more visitors and generate 88% more leads per month. Continue »
Oct 2, 2014 at 8:00 AM
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Compliance Should Be Simple - And Sell More Wine
For years compliance has been difficult. While there are a lot of rules and red tape – I want to tell you that it shouldn’t be that hard. Continue »
May 12, 2014 at 6:00 AM
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Breaking the Barrier with the iPhone POS
A few months ago Andrew, Brent, and I went up to Tinhorn Creek Vineyards to test our POS system first hand, with real customers. This was an awesome learning experience, we loved what we built, but knew we could go further. We needed to continue breaking the barrier between you and the customer, getting you out from behind the counter. Continue »
Jul 23, 2013 at 8:15 AM
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Connecting Social and Commerce
At Vin65 we see a lot of data from transactions, we’ve done a lot of experiments and we’ve seen some interesting results. We’ve focused on analytics, A/B tests, and we look at BI tools to track data and improve tools and while this data is good, we don’t believe this it is good enough. Continue »
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Get Some Action - 6 Steps to Higher Conversion with Email
Action emails – they’re the bigger, more independent brother to regular mass emails. With an open rate that is more than double regular mass email... Continue »
Why I Sold and How Does This Affect You?
There is a lot of emotion when making a decision like this... Continue »
Your Wine Website is the Hub
This is how it should be. Your wine website should be the hub and social media, email, QR Codes, etc are spokes that should drive traffic to the hub. Continue »
5 Wineries/Wine Retailers that 'Get' the Web
It's fairly easy to pick apart websites and list everything that is being done wrong from an ecommerce perspective (and some of my lasts posts have done that)... Continue »
Is Facebook sending your winery website more traffic than Google?
In February the San Francisco Chronicle ran an article title ‘Facebook directs more online users than Google’... Continue »