8 Ways to Reduce Wine Shopping Cart Abandonment This Holiday Season
Cart abandonment stats are a hard pill to swallow. People have made the effort to visit your website, have added wine to the shopping cart - but are jumping ship just before they give you their credit card. Continue »
Dec 15, 2015 at 6:00 AM
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OND: Step 1 - Get Your Winery Ready.
Here in Vancouver, it’s pretty apparent that summer is over. The rain boots under my desk are constant reminders that fall is here. Pretty soon Christmas music will be playing absolutely everywhere. Continue »
Comments (2)Squashing Negative Reviews
Reviews are important for your winery business. Whether they're product reviews (your wine), experience reviews (your tasting room), or customer service reviews (your team) - they help people determine if they should buy from you, visit you, or what to expect once they get there. Continue »
Vin65/WineDirect Form Long-Term Partnership with ShipCompliant/Sovos
Today we are excited to announce that we have entered into a long-term partnership with ShipCompliant/Sovos. We’ve worked with ShipCompliant for a long time and we’ve had some good times together. Today we have over 300 winery customers in common, and we’ve now come together along with our parent company WineDirect to formally announce a partnership to provide a best-in-class direct-to-consumer experience. Continue »
Sep 2, 2015 at 1:30 AM
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Insider Tips to Sell More Wine - Part 2
This is Part 2 of a guest post from Jessie Poshepny Vallery (read Part 1 here). The key to selling more wine is capturing email addresses so that you can market to people after they've left the tasting room. With Vin65, I have been able to capture thousands more emails because we do not print receipts. We let people know that they’ll be added to our mailing list and we urge them to have their receipt sent via email. 9 times out of 10 they give us their email address. Continue »
Insider Tips to Sell More Wine - Part 1
This is a two-part guest post from Jessie Poshepny Vallery. She has been working at Trione since 2008, has been in the wine business for 13 years - and a Vin65 client since 2013. Jessie serves as the President of the Geyserville Chamber of Commerce, writes for Sonoma Discoveries magazine and enjoys promoting the local businesses and area. This post will give you concrete examples on how she sells more wine. Continue »
Shipping: Wineries... Can You Keep Up?
You're not Amazon, Walmart, or Target, and you don’t have the clout to demand killer shipping rates from UPS and FedEx - can you keep up with the large retailers pushing expectations for consumer shipping? Continue »
Email: The Biggest ROI for Wineries
You're busy - there are a million things to do today on top of selling your wine. So, where do you focus? Where should you spend time to get the biggest bang for your buck - or in your case, ROI? Continue »
New Year, Old Website?
2014 is coming to an end. It's that time of year where we pack up the holiday decorations, discontinue killer promotions and get back to wine club reality. Is your website looking as tired as you feel? Continue »
6 Ways to Sell More Wine During The Holidays
It's November and the holidays are fast approaching. You could have put Christmas off when Costco had festive gear on display in September - but there's no fighting it now. Wine sales peak over the holidays. So, how do you get consumers to buy direct, versus grabbing a bottle at the local store on their way to a holiday party? Here's how: Continue »
Nov 4, 2014 at 4:00 PM
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