Vin65 Blog

Five Touch Points to Drive DTC Wine Sales and Keep ‘em Coming Back!

In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive your DTC wine sales and keep your biggest fans coming back:  Continue »

3 Ways To Get Quality Customer Data

Nurturing relationships with your customers is critical for growing a successful business. Problem is, not everyone wants personal relationships with businesses. Develop trust with your customer in order to open up the information-sharing floodgates.  Continue »

Breaking the Barrier with the iPhone POS

A few months ago Andrew, Brent, and I went up to Tinhorn Creek Vineyards to test our POS system first hand, with real customers. This was an awesome learning experience, we loved what we built, but knew we could go further. We needed to continue breaking the barrier between you and the customer, getting you out from behind the counter.  Continue »

Connecting Social and Commerce

At Vin65 we see a lot of data from transactions, we’ve done a lot of experiments and we’ve seen some interesting results. We’ve focused on analytics, A/B tests, and we look at BI tools to track data and improve tools and while this data is good, we don’t believe this it is good enough.  Continue »

5 Things We Learned In 2010

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Is it time for your winery/wine store to have a mobile website?

With the rise of smart phones, iPads, and other mobile devices, is it time to have a mobile website?  Continue »

How's your site search working?

How's your site search working? Are customers frustrated by the results?  Continue »

Internet Marketing Conference (IMC) Vancouver 2008

Last week Friday I went to the Internet Marketing Conference held in Vancouver. It covered a large spectrum from SEO to A/B Testings...  Continue »