Vin65 Blog

OND: Step 3 - Make it Easy to Buy Your Wine.

"If you build it, they will come." Well, not really. You may have some killer promotions and gift packages to get people excited for the holidays, but it'll only help you sell more wine if people know about it. Your best weapon? Emails, of course.  Continue »

OND: Step 1 - Get Your Winery Ready.

Here in Vancouver, it’s pretty apparent that summer is over. The rain boots under my desk are constant reminders that fall is here. Pretty soon Christmas music will be playing absolutely everywhere.  Continue »

Vin65/WineDirect Form Long-Term Partnership with ShipCompliant/Sovos

Today we are excited to announce that we have entered into a long-term partnership with ShipCompliant/Sovos. We’ve worked with ShipCompliant for a long time and we’ve had some good times together. Today we have over 300 winery customers in common, and we’ve now come together along with our parent company WineDirect to formally announce a partnership to provide a best-in-class direct-to-consumer experience.  Continue »

Buying Wine Online: Isn't it Time to Relax the Restrictions?

I went out for lunch in downtown Vancouver recently – and got really excited when the restaurant carried my favorite Cabernet Franc from a local BC winery. “This Cab Franc is so hard to find – the winery is even sold out online,” I said. The server responded with “You can buy wine online? Who knew?”  Continue »

Do You Care About Your Online Customer Experience?

What experience does your website give online customers? Is it easy to navigate? Does it contain details on products for purchase? Can information be found quickly? You want to ensure that customers can easily purchase wine and have a great experience while doing it. The bottom line is that if your customers don't enjoy spending time on your website, they are less likely to visit it or spend time on it. Shopping should be enjoyable, right?  Continue »

Wine Ecommerce 101

So, you want to sell wine online? There are so many options when it comes to wine ecommerce. Where do you start? First things first - do you pick a wine specific platform? The answer should be - absolutely.  Continue »

Mobile Point of Sale is Changing the Tasting Room Experience

Mobile POS systems let you sell where you couldn’t before. When your POS is portable - you can use it at a private tasting, out on a deck, or as you’re walking through the barrel room. If you’re at an off-site tasting event, it’s now possible to take a sale right then and there. Using a point of sale system that gets you out from behind the tasting bar and creates a more intimate experience  Continue »

Observations from an Emerging Wine Market (Colorado)

Last week, I attended the VinCO Conference and Trade Show in Grand Junction, CO. I was able to give two presentations to some of Colorado's most prominent winemakers, winery owners and emerging wineries. There were a lot of questions about selling more wine online - and I thought I'd share some insights.  Continue »

5 Tips For Your Winery Website This Holiday Season

October, November, December (OND) is in full swing. Smart retailers are already starting to focus on holiday promotions for Black Friday, Cyber Monday and the gift-giving season.  Continue »

Become an Email Marketing Ninja in 3 Easy Steps

Email marketing is an effective way to reach your customers and drive them to your website. Emails have been around for a long time because they are such a powerful tool. Did you have a busy Saturday in the tasting room? Visitors came to your tasting room and bought some wine. How many email addresses did you capture? Make sure you send those visitors an email and retain them as a customer. The best emails will thank them for visiting, asks them to rate the wine they bought and (bonus points!) gets them to purchase again – this time from your online store.  Continue »