Improving Customer Experience Part 2: The Checkout
The customer experience will make a difference in whether a customer completes the transaction or abandons their cart... Continue »
Comments (2)Improving Customer Experience Part 1: The Modal Cart
Have you ever really thought about the 'Add To Cart' function on your ecommerce site? Continue »
Are you inward or outward?
I was recently travelling with one of our sales reps and was intrique by the line of question that wineries asked us.. Continue »
Do security messages increase sales?
A client wrote an email to me that reads... Continue »
Mar 23, 2009 at 10:00 AM
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Reviews and Ratings Sell More Wine Online
77% of online shoppers use reviews and ratings and 63% are more likely to purchase from a site if it has wine reviews and ratings. Continue »
How to choose a website/e-commerce provider.
There's been a great discussion on Open Wine Consortium about choosing an e-commerce platform. The discussion has been going on for almost a year and every so often the conversation sparks up again... Continue »
The power of consumer reviews
The statistics are everywhere. Consumer reviews generate more sales. Continue »
Is Hidden Shipping Costs creating Ecommerce Frustrations
Buying wine can be a frustrating experience. High shipping costs, inventory, compliance and other regulations can lead to a bad experience... Continue »
Lucky Number 3.
The average person buys on the 3rd visit to your website.... Continue »
Dec 8, 2008 at 7:30 AM
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Profiling Customers Based On Their Emotional Profile
You can profile your customers in a couple of ways. For this post I am going to talk about how customers make buying decisions based on their emotional profile. Continue »
Oct 8, 2008 at 11:13 AM
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