Is Facebook sending your winery website more traffic than Google?
In February the San Francisco Chronicle ran an article title ‘Facebook directs more online users than Google’... Continue »
Mar 9, 2010 at 8:00 AM
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Comments (4)The Anatomy of a Great Wine Page
Great webpages don't just happen, they require a lot of thought and planning. Continue »
Reducing Friction Points in Checkout
Your customers want to purchase your wine online - quickly and easily. Every hoop a customer has to jump through, every form field they have to enter is a friction point. Reducing these friction points is one key to more sales. Continue »
Where's My Order?
Paul Mabray was lamenting on twitter how he order wine from 6 different wineries via the web and no one followed up with him... Continue »
The Most Important Time in a Customer Relationship.
The most important time in a customer relationship is the three months following a first purchase. Continue »
What do customers want this holiday season?
Shop.org released the results of their eHoliday Study early in November. Here is a brief summary... Continue »
Speed Sells
Are slow loading web pages causing you to lose purchasers? Continue »
3 Mistakes When Redesigning Your Website
Thinking about redesigning your winery website? If so, here are three common mistakes to avoid before jumping into your redesign. Continue »
The Experience
As an owner of a wine web site one of the biggest challenges you will face is conveying "The Experience" of your winery, facility, vineyard, and wines. Continue »
Consumers reviews - do you trust them?
We've seen consumer reviews make a large difference in conversion rates online, and we've known for quite sometime that people trust other people's opinions... Continue »