Facebook Ecommerce - Will Customers Buy Wine on Facebook?
There are over 800 million active users on Facebook, and Facebook accounts for 1 in 5 pages accessed on the internet... is this a target for your wine? Continue »
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Video proven to increase e-commerce sales.
In your tasting room consumers can stroll up to the tasting bar, speak to enthusiastic staff and then sniff, swirl and sip your wine. It’s not that easy for your e-commerce website. You need to find ways to engage and convert consumers with content, images, tasting notes, consumer or professional reviews. Why not videos? Continue »
Myth or reality: A website design and functionality improve conversion?
Feb 10, 2011 at 8:00 AM
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Unified Symposium - Making Your Direct-To-Consumer Work
Jan 28, 2011 at 8:00 AM
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DTC Wine Symposium - CRM Demystified
The slides and 7-10 minute presentation from Andrew Kamphuis at DTC Wine Symposium on CRM Demystified Continue »
5 Wineries/Wine Retailers that 'Get' the Web
It's fairly easy to pick apart websites and list everything that is being done wrong from an ecommerce perspective (and some of my lasts posts have done that)... Continue »
Are you asking the right questions?
It's pretty easy to lose sight of the forest for the trees. We become engrossed in our own jobs and forget the big picture... Continue »
Why I won't buy wine from your website this Christmas
As a consumer, I buy a lot online. I buy a lot of wine and I buy a lot of other goods. Continue »
Using An iPad to Extend the Tasting Room Experience
This past summer, like summers before, our staff took a holiday together into the Okanagan Wine Region... Continue »