Vin65 Blog

DTC wine thoughts served up by Vin65

Andrew Kamphuis
 
May 12, 2014 | Andrew Kamphuis

Compliance Should Be Simple - And Sell More Wine

For years compliance has been difficult. While there are a lot of rules and red tape – I want to tell you that it shouldn’t be that hard.  Continue »

Time Posted: May 12, 2014 at 6:00 AM Permalink to Compliance Should Be Simple - And Sell More Wine Permalink
Corinna Wang
 
April 8, 2014 | Corinna Wang

3 Ways To Get Quality Customer Data

Nurturing relationships with your customers is critical for growing a successful business. Problem is, not everyone wants personal relationships with businesses. Develop trust with your customer in order to open up the information-sharing floodgates.  Continue »

Time Posted: Apr 8, 2014 at 8:00 AM Permalink to 3 Ways To Get Quality Customer Data Permalink
Corinna Wang
 
March 11, 2014 | Corinna Wang

4 Reasons To Develop Your Wine Ratings

Product reviews are good for business. Reviews give your product a human level of interaction and are a powerful convincer for the savvy consumer. When’s the last time you bought something from Amazon and didn’t read at least the first couple of reviews?  Continue »

Time Posted: Mar 11, 2014 at 8:00 AM Permalink to 4 Reasons To Develop Your Wine Ratings Permalink Comments for 4 Reasons To Develop Your Wine Ratings Comments (2)
Brent Johnson
 
January 6, 2014 | Brent Johnson

4 Ways Your Buttons Can Increase Conversion

The ‘Add-To-Cart’ or ‘Buy’ button is essential if you want to sell wine on your website. Things like the colours, size, font, and location of these buttons play a very large factor subconsciously in a website visitor and will dictate whether or not they buy from you.  Continue »

Time Posted: Jan 6, 2014 at 6:30 AM Permalink to 4 Ways Your Buttons Can Increase Conversion Permalink Comments for 4 Ways Your Buttons Can Increase Conversion Comments (2)
Brent Johnson
 
September 19, 2013 | Brent Johnson

5 Holiday Preparation Tips For Your Website

Whether you’re ready for it or not, October, November and December (the holiday season) is rapidly approaching. It’s a good time to start planning and executing marketing campaigns on your websites.  Continue »

Time Posted: Sep 19, 2013 at 6:30 AM Permalink to 5 Holiday Preparation Tips For Your Website Permalink Comments for 5 Holiday Preparation Tips For Your Website Comments (2)
Andrew Kamphuis
 
July 11, 2013 | Andrew Kamphuis

Connecting Social and Commerce

At Vin65 we see a lot of data from transactions, we’ve done a lot of experiments and we’ve seen some interesting results. We’ve focused on analytics, A/B tests, and we look at BI tools to track data and improve tools and while this data is good, we don’t believe this it is good enough.  Continue »

Time Posted: Jul 11, 2013 at 6:00 AM Permalink to Connecting Social and Commerce Permalink Comments for Connecting Social and Commerce Comments (2)
Andrew Kamphuis
 
December 8, 2011 | Andrew Kamphuis

The right content strategy for your mobile site

Developing the correct content strategy for your mobile site can be a bit confusing. It's still early in the game and we are seeing consultants offer different strategies on what content belongs on a mobile website.  Continue »

Time Posted: Dec 8, 2011 at 8:00 AM Permalink to The right content strategy for your mobile site Permalink
Andrew Kamphuis
 
December 5, 2011 | Andrew Kamphuis

3 Reasons Your Winery Needs a Mobile Website

One in four people are more prepared to share their toothbrush than their smart phone and one-third of Americans are more willing to give up sex than their mobile phones...  Continue »

Time Posted: Dec 5, 2011 at 9:00 AM Permalink to 3 Reasons Your Winery Needs a Mobile Website Permalink Comments for 3 Reasons Your Winery Needs a Mobile Website Comments (1)