Compliance Should Be Simple - And Sell More Wine
For years compliance has been difficult. While there are a lot of rules and red tape – I want to tell you that it shouldn’t be that hard. Continue »
3 Ways To Get Quality Customer Data
Nurturing relationships with your customers is critical for growing a successful business. Problem is, not everyone wants personal relationships with businesses. Develop trust with your customer in order to open up the information-sharing floodgates. Continue »
4 Reasons To Develop Your Wine Ratings
Product reviews are good for business. Reviews give your product a human level of interaction and are a powerful convincer for the savvy consumer. When’s the last time you bought something from Amazon and didn’t read at least the first couple of reviews? Continue »
4 Ways Your Buttons Can Increase Conversion
The ‘Add-To-Cart’ or ‘Buy’ button is essential if you want to sell wine on your website. Things like the colours, size, font, and location of these buttons play a very large factor subconsciously in a website visitor and will dictate whether or not they buy from you. Continue »
5 Holiday Preparation Tips For Your Website
Whether you’re ready for it or not, October, November and December (the holiday season) is rapidly approaching. It’s a good time to start planning and executing marketing campaigns on your websites. Continue »
Connecting Social and Commerce
At Vin65 we see a lot of data from transactions, we’ve done a lot of experiments and we’ve seen some interesting results. We’ve focused on analytics, A/B tests, and we look at BI tools to track data and improve tools and while this data is good, we don’t believe this it is good enough. Continue »
The right content strategy for your mobile site
Developing the correct content strategy for your mobile site can be a bit confusing. It's still early in the game and we are seeing consultants offer different strategies on what content belongs on a mobile website. Continue »
3 Reasons Your Winery Needs a Mobile Website
One in four people are more prepared to share their toothbrush than their smart phone and one-third of Americans are more willing to give up sex than their mobile phones... Continue »