New Year, Old Website?
2014 is coming to an end. It's that time of year where we pack up the holiday decorations, discontinue killer promotions and get back to wine club reality. Is your website looking as tired as you feel? Continue »
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3x More Sales – The Effect of an “Amazon Prime” Like Program in the Wine Industry
A year ago we launched 46Brix, an "Amazon Prime" type program for the wine industry. Let's start with the premise: a customer pays $79/year and receives shipping included on all of their wine purchases from 29 different wineries. Let's look at how we are doing one year into the program. Continue »
6 Ways to Sell More Wine During The Holidays
It's November and the holidays are fast approaching. You could have put Christmas off when Costco had festive gear on display in September - but there's no fighting it now. Wine sales peak over the holidays. So, how do you get consumers to buy direct, versus grabbing a bottle at the local store on their way to a holiday party? Here's how: Continue »
Nov 4, 2014 at 4:00 PM
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Spooky, Eerie & Frightening Winery Habits
You've probably guessed by now that we love Halloween here at Vin65. You also know that we're passionate about you selling more wine. This time of year, your online sales are taking off while customers prepare for the holiday season. Don't make these mistakes on your winery website: Continue »
5 Tips For Your Winery Website This Holiday Season
October, November, December (OND) is in full swing. Smart retailers are already starting to focus on holiday promotions for Black Friday, Cyber Monday and the gift-giving season. Continue »
Oct 16, 2014 at 12:00 PM
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Become an Email Marketing Ninja in 3 Easy Steps
Email marketing is an effective way to reach your customers and drive them to your website. Emails have been around for a long time because they are such a powerful tool. Did you have a busy Saturday in the tasting room? Visitors came to your tasting room and bought some wine. How many email addresses did you capture? Make sure you send those visitors an email and retain them as a customer. The best emails will thank them for visiting, asks them to rate the wine they bought and (bonus points!) gets them to purchase again – this time from your online store. Continue »
Sep 9, 2014 at 8:00 AM
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4 Reasons To Kill Your Home Page Carousel
Carousels (or homepage sliders) became popular because they were a quick fix for two constant dilemmas: "How can I cram all of my content into a small space?" and "What content is the most important?". They are used to provide a solution to both of these problems, while keeping content above the fold. Continue »
Finding Bigfoot: ROI in Social Media is Not a Mythical Beast
I can’t tell you how many times I’ve been asked the same question, “ What is the ROI of social media?” You may have even asked it yourself. The problem with this question is that it is inherently flawed. There is always ROI in talking with your customers. You would never ignore emails or phone calls from customers, so start thinking of social media as just another channel where customers connect with you. Continue »
Jul 8, 2014 at 8:00 AM
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5 Annoying Friction Points At Checkout
Ready for some Spring cleaning? Spend some time this month and actually buy wine from your website from beginning to end. You may just find some room for improvement. Conversion rates don’t lie. Continue »
Five Touch Points to Drive DTC Wine Sales and Keep ‘em Coming Back!
In 2013, 3.4 million cases of wine shipped in the United States (ShipCompliant 2014 DTC Report). Online sales are growing at the fastest pace in history and staying connected to your customers is critical. Here are five customer touch points that will drive your DTC wine sales and keep your biggest fans coming back: Continue »