Become an Email Marketing Ninja in 3 Easy Steps
Email marketing is an effective way to reach your customers and drive them to your website. Emails have been around for a long time because they are such a powerful tool. Did you have a busy Saturday in the tasting room? Visitors came to your tasting room and bought some wine. How many email addresses did you capture? Make sure you send those visitors an email and retain them as a customer. The best emails will thank them for visiting, asks them to rate the wine they bought and (bonus points!) gets them to purchase again – this time from your online store. Continue »
Sep 9, 2014 at 8:00 AM
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4 Reasons To Kill Your Home Page Carousel
Carousels (or homepage sliders) became popular because they were a quick fix for two constant dilemmas: "How can I cram all of my content into a small space?" and "What content is the most important?". They are used to provide a solution to both of these problems, while keeping content above the fold. Continue »
Comments (3)5 Annoying Friction Points At Checkout
Ready for some Spring cleaning? Spend some time this month and actually buy wine from your website from beginning to end. You may just find some room for improvement. Conversion rates don’t lie. Continue »
3 Ways To Get Quality Customer Data
Nurturing relationships with your customers is critical for growing a successful business. Problem is, not everyone wants personal relationships with businesses. Develop trust with your customer in order to open up the information-sharing floodgates. Continue »
Apr 8, 2014 at 8:00 AM
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4 Reasons To Develop Your Wine Ratings
Product reviews are good for business. Reviews give your product a human level of interaction and are a powerful convincer for the savvy consumer. When’s the last time you bought something from Amazon and didn’t read at least the first couple of reviews? Continue »