Vin65 Blog

DTC wine thoughts served up by Vin65

Corinna Wang
 
August 4, 2015 | Corinna Wang

Buying Wine Online: Isn't it Time to Relax the Restrictions?

I went out for lunch in downtown Vancouver recently – and got really excited when the restaurant carried my favorite Cabernet Franc from a local BC winery. “This Cab Franc is so hard to find – the winery is even sold out online,” I said. The server responded with “You can buy wine online? Who knew?”  Continue »

Time Posted: Aug 4, 2015 at 8:00 AM Permalink to Buying Wine Online: Isn't it Time to Relax the Restrictions? Permalink
Corinna Wang
 
July 17, 2015 | Corinna Wang

How Smart Systems Will Help Your Winery Sell More Wine

I just got back from Texas Hill Country, located about an hour outside of Austin, Texas. I was there to present Vin65 features and show wineries how smart systems could help them sell more wine. There were about 40 people in the audience - and they asked some great questions.  Continue »

Time Posted: Jul 17, 2015 at 10:05 AM Permalink to How Smart Systems Will Help Your Winery Sell More Wine Permalink Comments for How Smart Systems Will Help Your Winery Sell More Wine Comments (1)
Corinna Wang
 
June 23, 2015 | Corinna Wang

Shipping: The Wine Industry Roadblock

DTC wine is reaching its tipping point. Wine shipments have increased drastically as it becomes easier and easier to order wine anytime, anywhere. As more wine lovers shop online, shipping continues to be a major roadblock for most DTC wineries. It's a complicated process - and it isn't cheap. Let's take a closer look, shall we?  Continue »

Time Posted: Jun 23, 2015 at 8:00 AM Permalink to Shipping: The Wine Industry Roadblock Permalink
Corinna Wang
 
April 7, 2015 | Corinna Wang

Wine Ecommerce 101

So, you want to sell wine online? There are so many options when it comes to wine ecommerce. Where do you start? First things first - do you pick a wine specific platform? The answer should be - absolutely.  Continue »

Time Posted: Apr 7, 2015 at 8:00 AM Permalink to Wine Ecommerce 101 Permalink
Corinna Wang
 
March 17, 2015 | Corinna Wang

Start With Why: What's Your Winery's Value Proposition?

“How do I tell a story that makes my $15 Cabernet different from your $15 Cabernet?” This question came from a great recap blog post I read the other day. It's the million-dollar question. The differentiator. What makes your wine stand out from the crowd?  Continue »

Time Posted: Mar 17, 2015 at 8:00 AM Permalink to Start With Why: What's Your Winery's Value Proposition? Permalink
Corinna Wang
 
February 3, 2015 | Corinna Wang

Mobile Point of Sale is Changing the Tasting Room Experience

Mobile POS systems let you sell where you couldn’t before. When your POS is portable - you can use it at a private tasting, out on a deck, or as you’re walking through the barrel room. If you’re at an off-site tasting event, it’s now possible to take a sale right then and there. Using a point of sale system that gets you out from behind the tasting bar and creates a more intimate experience  Continue »

Time Posted: Feb 3, 2015 at 8:00 AM Permalink to Mobile Point of Sale is Changing the Tasting Room Experience Permalink
Corinna Wang
 
December 30, 2014 | Corinna Wang

New Year, Old Website?

2014 is coming to an end. It's that time of year where we pack up the holiday decorations, discontinue killer promotions and get back to wine club reality. Is your website looking as tired as you feel?  Continue »

Time Posted: Dec 30, 2014 at 8:00 AM Permalink to New Year, Old Website? Permalink Comments for New Year, Old Website? Comments (1)
Corinna Wang
 
November 4, 2014 | Corinna Wang

6 Ways to Sell More Wine During The Holidays

It's November and the holidays are fast approaching. You could have put Christmas off when Costco had festive gear on display in September - but there's no fighting it now. Wine sales peak over the holidays. So, how do you get consumers to buy direct, versus grabbing a bottle at the local store on their way to a holiday party? Here's how:  Continue »

Time Posted: Nov 4, 2014 at 4:00 PM Permalink to 6 Ways to Sell More Wine During The Holidays Permalink
Corinna Wang
 
October 30, 2014 | Corinna Wang

Spooky, Eerie & Frightening Winery Habits

You've probably guessed by now that we love Halloween here at Vin65. You also know that we're passionate about you selling more wine. This time of year, your online sales are taking off while customers prepare for the holiday season. Don't make these mistakes on your winery website:  Continue »

Time Posted: Oct 30, 2014 at 9:05 AM Permalink to Spooky, Eerie & Frightening Winery Habits Permalink Comments for Spooky, Eerie & Frightening Winery Habits Comments (2)
Corinna Wang
 
October 16, 2014 | Corinna Wang

5 Tips For Your Winery Website This Holiday Season

October, November, December (OND) is in full swing. Smart retailers are already starting to focus on holiday promotions for Black Friday, Cyber Monday and the gift-giving season.  Continue »

Time Posted: Oct 16, 2014 at 12:00 PM Permalink to 5 Tips For Your Winery Website This Holiday Season Permalink