Why Your Winery Still Isn’t Growing DTC Sales
Are you looking to grow DTC sales? Here are some reasons why you aren't seeing the growth you projected... Continue »
Comments (2)How Carrots Are Selling More Wine
We are well into 2016 and are looking towards the first club runs and the upcoming busy season for tasting rooms. What can you spend a few minutes on now in order to get ready for increased traffic in both your tasting room and online store? Setup carrots! Continue »
Feb 16, 2016 at 8:00 AM
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Winning With DTC In 2016
Fresh from the Direct to Consumer Wine Symposium in Concord last week and off to the Unified Wine & Grape Symposium next week in Sacramento - I'd thought we should take a look at some stats from 2015 and why 2016 is going to be the year of DTC. Continue »
Jan 21, 2016 at 10:00 AM
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8 Ways to Reduce Wine Shopping Cart Abandonment This Holiday Season
Cart abandonment stats are a hard pill to swallow. People have made the effort to visit your website, have added wine to the shopping cart - but are jumping ship just before they give you their credit card. Continue »
Dec 15, 2015 at 6:00 AM
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OND: Step 4 - Do the Heavy Lifting.
We're almost done our OND boot camp. You've got the framework to sell wine online, you've got some killer promotions and you've told the world. Now, get the heavy lifting done for your customers so that all they need to do is checkout. Continue »
Oct 27, 2015 at 8:00 AM
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OND: Step 3 - Make it Easy to Buy Your Wine.
"If you build it, they will come." Well, not really. You may have some killer promotions and gift packages to get people excited for the holidays, but it'll only help you sell more wine if people know about it. Your best weapon? Emails, of course. Continue »
Oct 20, 2015 at 8:00 AM
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OND: Step 2 - Get People Excited About Your Wine.
Ok, you've completed step one - and you're prepared for OND. The framework is in place to capitalize on the holiday season and to start selling more wine online. There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just that. Continue »
Oct 13, 2015 at 8:00 AM
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OND: Step 1 - Get Your Winery Ready.
Here in Vancouver, it’s pretty apparent that summer is over. The rain boots under my desk are constant reminders that fall is here. Pretty soon Christmas music will be playing absolutely everywhere. Continue »
Squashing Negative Reviews
Reviews are important for your winery business. Whether they're product reviews (your wine), experience reviews (your tasting room), or customer service reviews (your team) - they help people determine if they should buy from you, visit you, or what to expect once they get there. Continue »
Ecommerce UX - How Does Your Winery Stack Up?
When you look at your winery website - do you like what you see? A lot of people get frustrated because what they want doesn't come through with their website design. While good design is important to appeal to your customers - a good user experience (UX) should be your key concern. Continue »
Aug 18, 2015 at 8:00 AM
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