Five Automatic Emails and Why We Like Them
We all agree authenticity and personal assistance are best practices in customer service. But sometimes, a simple automated action email works beautifully. Continue »
Comments (4)Your Website as a Tool to Grow Your Mailing List
Too often, we think of our website as a final destination, and ignore opportunities to use it as a valuable tool to grow our database. Continue »
Top Five Reasons Your Winery Should Offer Mobile POS
Mobile Point of Sale has been providing customer convenience at retail for awhile, but soon customers will stop seeing this as an oddity and expect it. If that’s not enough of a reason to consider adding mobile POS to your bag of tricks for 2013, here are five more benefits: Continue »
Video proven to increase e-commerce sales.
In your tasting room consumers can stroll up to the tasting bar, speak to enthusiastic staff and then sniff, swirl and sip your wine. It’s not that easy for your e-commerce website. You need to find ways to engage and convert consumers with content, images, tasting notes, consumer or professional reviews. Why not videos? Continue »
Reviews and Ratings Sell More Wine Online
77% of online shoppers use reviews and ratings and 63% are more likely to purchase from a site if it has wine reviews and ratings. Continue »
Okanagan Wine Festival - Wine Medal Winners Fall 2008
I went to the fall Okanagan Fall Wine Festival Medal Winner Tastings in Penticton, BC. There are some remarkable wines coming out of British Columbia. Continue »
"Be passionate about what you do." - Gary Vaynerchuk
Gary Vaynerchuk gives his keynote speech at the Web 2.0 Expo in New York (definitely worth watching). Continue »
Oct 1, 2008 at 6:00 PM
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Internet Marketing Conference (IMC) Vancouver 2008
Last week Friday I went to the Internet Marketing Conference held in Vancouver. It covered a large spectrum from SEO to A/B Testings... Continue »
Sep 18, 2008 at 6:00 AM
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Able Grape a Wine Search Engine
Able Grape is a wine industry specific search engine. This is a great set forward for Wine 2.0 but will anyone use it? Continue »
Sep 8, 2008 at 2:00 PM
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Social Media... good for business or wasting time?
Are you using a social media as a part of your business? Do you feel like it is building your brand image or are you spending hours wasting time? Which social media are you using, audio, video, words, pictures or combinations? Continue »
Sep 4, 2008 at 6:00 AM
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