Start With Why: What's Your Winery's Value Proposition?
“How do I tell a story that makes my $15 Cabernet different from your $15 Cabernet?” This question came from a great recap blog post I read the other day. It's the million-dollar question. The differentiator. What makes your wine stand out from the crowd? Continue »
Mar 17, 2015 at 8:00 AM
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Email: The Biggest ROI for Wineries
You're busy - there are a million things to do today on top of selling your wine. So, where do you focus? Where should you spend time to get the biggest bang for your buck - or in your case, ROI? Continue »
Comments (4)Observations from an Emerging Wine Market (Colorado)
Last week, I attended the VinCO Conference and Trade Show in Grand Junction, CO. I was able to give two presentations to some of Colorado's most prominent winemakers, winery owners and emerging wineries. There were a lot of questions about selling more wine online - and I thought I'd share some insights. Continue »
New Year, Old Website?
2014 is coming to an end. It's that time of year where we pack up the holiday decorations, discontinue killer promotions and get back to wine club reality. Is your website looking as tired as you feel? Continue »
Tweets From The Tasting Room
This is a guest post from Mari Kane. She has worked in several tasting rooms throughout California and is now a writer, blogger and WordPress consultant living in Vancouver, BC. She blogs about wine at Tasting Room Confidential.com and about blogging at Blogsite studio.com. Continue »
6 Ways to Sell More Wine During The Holidays
It's November and the holidays are fast approaching. You could have put Christmas off when Costco had festive gear on display in September - but there's no fighting it now. Wine sales peak over the holidays. So, how do you get consumers to buy direct, versus grabbing a bottle at the local store on their way to a holiday party? Here's how: Continue »
Nov 4, 2014 at 4:00 PM
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Spooky, Eerie & Frightening Winery Habits
You've probably guessed by now that we love Halloween here at Vin65. You also know that we're passionate about you selling more wine. This time of year, your online sales are taking off while customers prepare for the holiday season. Don't make these mistakes on your winery website: Continue »
5 Tips For Your Winery Website This Holiday Season
October, November, December (OND) is in full swing. Smart retailers are already starting to focus on holiday promotions for Black Friday, Cyber Monday and the gift-giving season. Continue »
Oct 16, 2014 at 12:00 PM
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Keep Posts Flowing With A Wine Blogging Calendar
Did you know that blogging is a top way to boost your website’s ranking as well as to drive sales with current and future customers? Search engines love fresh content and will reward updated sites with a higher ranking and increased visibility. According to Hubspot, a major inbound marketing platform, companies that blog have 55% more visitors and generate 88% more leads per month. Continue »
Oct 2, 2014 at 8:00 AM
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Become an Email Marketing Ninja in 3 Easy Steps
Email marketing is an effective way to reach your customers and drive them to your website. Emails have been around for a long time because they are such a powerful tool. Did you have a busy Saturday in the tasting room? Visitors came to your tasting room and bought some wine. How many email addresses did you capture? Make sure you send those visitors an email and retain them as a customer. The best emails will thank them for visiting, asks them to rate the wine they bought and (bonus points!) gets them to purchase again – this time from your online store. Continue »
Sep 9, 2014 at 8:00 AM
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