8 Ways to Reduce Wine Shopping Cart Abandonment This Holiday Season
Cart abandonment stats are a hard pill to swallow. People have made the effort to visit your website, have added wine to the shopping cart - but are jumping ship just before they give you their credit card. Continue »
Dec 15, 2015 at 6:00 AM
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OND: Step 4 - Do the Heavy Lifting.
We're almost done our OND boot camp. You've got the framework to sell wine online, you've got some killer promotions and you've told the world. Now, get the heavy lifting done for your customers so that all they need to do is checkout. Continue »
Oct 27, 2015 at 8:00 AM
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OND: Step 3 - Make it Easy to Buy Your Wine.
"If you build it, they will come." Well, not really. You may have some killer promotions and gift packages to get people excited for the holidays, but it'll only help you sell more wine if people know about it. Your best weapon? Emails, of course. Continue »
Oct 20, 2015 at 8:00 AM
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OND: Step 2 - Get People Excited About Your Wine.
Ok, you've completed step one - and you're prepared for OND. The framework is in place to capitalize on the holiday season and to start selling more wine online. There are a lot of wineries out there. What is going to make yours stand out? You're going to have to get people excited about your wine - and here are some tips to do just that. Continue »
Oct 13, 2015 at 8:00 AM
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OND: Step 1 - Get Your Winery Ready.
Here in Vancouver, it’s pretty apparent that summer is over. The rain boots under my desk are constant reminders that fall is here. Pretty soon Christmas music will be playing absolutely everywhere. Continue »
Comments (2)Squashing Negative Reviews
Reviews are important for your winery business. Whether they're product reviews (your wine), experience reviews (your tasting room), or customer service reviews (your team) - they help people determine if they should buy from you, visit you, or what to expect once they get there. Continue »
Ecommerce UX - How Does Your Winery Stack Up?
When you look at your winery website - do you like what you see? A lot of people get frustrated because what they want doesn't come through with their website design. While good design is important to appeal to your customers - a good user experience (UX) should be your key concern. Continue »
Aug 18, 2015 at 8:00 AM
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Insider Tips to Sell More Wine - Part 2
This is Part 2 of a guest post from Jessie Poshepny Vallery (read Part 1 here). The key to selling more wine is capturing email addresses so that you can market to people after they've left the tasting room. With Vin65, I have been able to capture thousands more emails because we do not print receipts. We let people know that they’ll be added to our mailing list and we urge them to have their receipt sent via email. 9 times out of 10 they give us their email address. Continue »
Insider Tips to Sell More Wine - Part 1
This is a two-part guest post from Jessie Poshepny Vallery. She has been working at Trione since 2008, has been in the wine business for 13 years - and a Vin65 client since 2013. Jessie serves as the President of the Geyserville Chamber of Commerce, writes for Sonoma Discoveries magazine and enjoys promoting the local businesses and area. This post will give you concrete examples on how she sells more wine. Continue »
Shipping: Wineries... Can You Keep Up?
You're not Amazon, Walmart, or Target, and you don’t have the clout to demand killer shipping rates from UPS and FedEx - can you keep up with the large retailers pushing expectations for consumer shipping? Continue »