Squashing Negative Reviews
Reviews are important for your winery business. Whether they're product reviews (your wine), experience reviews (your tasting room), or customer service reviews (your team) - they help people determine if they should buy from you, visit you, or what to expect once they get there. Continue »
Comments (4)Ecommerce UX - How Does Your Winery Stack Up?
When you look at your winery website - do you like what you see? A lot of people get frustrated because what they want doesn't come through with their website design. While good design is important to appeal to your customers - a good user experience (UX) should be your key concern. Continue »
Aug 18, 2015 at 8:00 AM
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Buying Wine Online: Isn't it Time to Relax the Restrictions?
I went out for lunch in downtown Vancouver recently – and got really excited when the restaurant carried my favorite Cabernet Franc from a local BC winery. “This Cab Franc is so hard to find – the winery is even sold out online,” I said. The server responded with “You can buy wine online? Who knew?” Continue »
Aug 4, 2015 at 8:00 AM
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Do You Care About Your Online Customer Experience?
What experience does your website give online customers? Is it easy to navigate? Does it contain details on products for purchase? Can information be found quickly? You want to ensure that customers can easily purchase wine and have a great experience while doing it. The bottom line is that if your customers don't enjoy spending time on your website, they are less likely to visit it or spend time on it. Shopping should be enjoyable, right? Continue »
Jun 2, 2015 at 8:00 AM
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Insider Tips to Sell More Wine - Part 2
This is Part 2 of a guest post from Jessie Poshepny Vallery (read Part 1 here). The key to selling more wine is capturing email addresses so that you can market to people after they've left the tasting room. With Vin65, I have been able to capture thousands more emails because we do not print receipts. We let people know that they’ll be added to our mailing list and we urge them to have their receipt sent via email. 9 times out of 10 they give us their email address. Continue »
Insider Tips to Sell More Wine - Part 1
This is a two-part guest post from Jessie Poshepny Vallery. She has been working at Trione since 2008, has been in the wine business for 13 years - and a Vin65 client since 2013. Jessie serves as the President of the Geyserville Chamber of Commerce, writes for Sonoma Discoveries magazine and enjoys promoting the local businesses and area. This post will give you concrete examples on how she sells more wine. Continue »
Shipping: Wineries... Can You Keep Up?
You're not Amazon, Walmart, or Target, and you don’t have the clout to demand killer shipping rates from UPS and FedEx - can you keep up with the large retailers pushing expectations for consumer shipping? Continue »
Wine Ecommerce 101
So, you want to sell wine online? There are so many options when it comes to wine ecommerce. Where do you start? First things first - do you pick a wine specific platform? The answer should be - absolutely. Continue »
Apr 7, 2015 at 8:00 AM
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Email: The Biggest ROI for Wineries
You're busy - there are a million things to do today on top of selling your wine. So, where do you focus? Where should you spend time to get the biggest bang for your buck - or in your case, ROI? Continue »
Observations from an Emerging Wine Market (Colorado)
Last week, I attended the VinCO Conference and Trade Show in Grand Junction, CO. I was able to give two presentations to some of Colorado's most prominent winemakers, winery owners and emerging wineries. There were a lot of questions about selling more wine online - and I thought I'd share some insights. Continue »