DTC Roadshow

Santa Barbara, CA


March 1st, 2016

8:30am - 11:30am

Free event!
Light snacks + wine tasting
Hosted by Alma Rosa Winery (map)

Share with your coworkers and industry friends. One registration form per person attending please! 

This event is now over.

Vin65/WineDirect DTC Roadshow


Jim Agger

Jim Agger VP Sales of WineDirect

Lessons Learned from the Top 20%,

Jim will dive into some hard-hitting stats, reviewing actionable data that makes the top 20% who they are. Learn strategies around email lists, increasing average order size and loyalty programs.

Susan DeMatei

Susan DeMatei Owner at Wine Glass Marketing

Email by the Numbers

It all starts with data. Susan will give you some spring-cleaning tips to organize your database. As a certified Sommelier and marketing maven, Susan knows the importance of relevant data for sending targeted emails and connecting with your customers to sell more wine.

Corinna Wang

Corinna Wang Marketing Manager at Vin65

3 Ways to Sell More Wine Online

Corinna looks at new trends in wine ecommerce to help your winery sell more wine DTC - including 3 actionable (and easily implementable) ways that successful wineries engage customers and sell wine online.

Jeff Cole

Jeff Cole President, Change Merchant Solutions

Retail 101: Getting the Tasting Room Experience Right

With several years in the retail space, Jeff knows what it takes to get the customer experience right. He'll walk you through the customer journey and highlight ways your winery can sell more wine in the tasting room.

Paul Mabray

Paul Mabray Group Director, Technology at W2O Group

Making Social Work in 2016

Paul puts forth a prescriptive social roadmap for 2016 that will get you in the drivers seat for success with social media at your winery and how to best connect with your customers.

Vin65 DTC Roadshow

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