DTC Roadshow
Santa Barbara, CA
Free event! Share with your coworkers and industry friends. One registration form per person attending please! This event is now over.
March 1st, 2016
8:30am - 11:30am
Light snacks + wine tasting
Hosted by Alma Rosa Winery (map)
Jim will dive into some hard-hitting stats, reviewing actionable data that makes the top 20% who they are. Learn strategies around email lists, increasing average order size and loyalty programs.
It all starts with data. Susan will give you some spring-cleaning tips to organize your database. As a certified Sommelier and marketing maven, Susan knows the importance of relevant data for sending targeted emails and connecting with your customers to sell more wine.
Corinna looks at new trends in wine ecommerce to help your winery sell more wine DTC - including 3 actionable (and easily implementable) ways that successful wineries engage customers and sell wine online.
With several years in the retail space, Jeff knows what it takes to get the customer experience right. He'll walk you through the customer journey and highlight ways your winery can sell more wine in the tasting room.
Paul puts forth a prescriptive social roadmap for 2016 that will get you in the drivers seat for success with social media at your winery and how to best connect with your customers.
Vin65/WineDirect DTC Roadshow
Topics
Jim Agger VP Sales of WineDirect
Lessons Learned from the Top 20%,
Susan DeMatei Owner at Wine Glass Marketing
Email by the Numbers
Corinna Wang Marketing Manager at Vin65
3 Ways to Sell More Wine Online
Jeff Cole President, Change Merchant Solutions
Retail 101: Getting the Tasting Room Experience Right
Paul Mabray Group Director, Technology at W2O Group
Making Social Work in 2016
Vin65 DTC Roadshow
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