EMV (aka 'Euromoney, MasterCard, and Visa'), also known as chip-and-pin or chip-and-sign, is a new standard for integrated circuit chip credit cards. Going forward, credit cards with EMV must be inserted instead of being swiped. The chip will then communicate with the payment terminal to authorize the transaction.
EMV chip cards can be identified by their embedded chip - essentially a tiny computer. It’s harder to replicate a chip card than a magnetic-stripe card because the chip creates a unique impression every time it is used.
October 2015 will mark a change in how U.S. retailers take payments. The switch over to EMV will help improve the security of credit card transactions, but it will shift the liability of fraud from the card company to you as the vendor for all EMV enabled cards. Note that using EMV is not required by your winery, but it helps with fraud instances.
Yes and no.
Here's why you shouldn't care:
The EMV liability shift will only affect you if there is a fraudulent change made on an order that was transacted in person with and you didn't use an EMV process and the credit card was a chip style card. This means that fraud transactions made in person without a chip card are not affected at all. It also means that any online fraud transaction made online is not affected at all even if the card has a chip. By October 2015, most Americans will not have an EMV enabled credit card (approx 20% to 30%). You can still swipe/process chip and chipless credit cards through your non-EMV machines/swipers.
Here's why you should care:
As more and more EMV enabled cards are used by consumers, the percentage of fraudulent charges that happen from an EMV card will inevitability go up. Processing those cards with EMV machines will help you dispute those charges.
When you ring up an order in the Vin65 POS, the payment screen will have a new option/button to pay with terminal. This sends the order amount to the EMV device automatically. From there, the EMV device works it's magic and once the card is approved, it completed the order on the Vin65 POS automatically (just as if you swiped the credit card).
For detailed information and updates, check out the Vin65 documentation site.
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