June 27, 2011

Vin65 Introduces Web and Mobile Dashboards for Wineries and Wine Retailers

Provides real-time “business at a glance” overview with in-depth visual reports showing ecommerce, club, point-of-sale, and telesales activity from multiple vendors.

Vin65, the leading provider of wine ecommerce software, announced the launch of a new dashboard to help sales and marketing staff at wineries and wine retailers access real-time, on the fly data.  The dashboard delivers key point-of-sale, ecommerce, and telesales information when it's needed most; whether in the office or remotely via a mobile device.

The Vin65 dashboard contains over 50 charts and graphs designed to give clients a “business at a glance” overview as well as an in-depth look into their sales, customer records, and clubs. Most of the graphs and charts allow for customizable date ranges, comparative time period evaluation, and exporting of data to Excel for further analysis.

Features and Benefits

  • View data from multiple vendors (such as Napa Valley POS, Call for Wine, and others). Data is available from any vendor utilizing Vin65 API’s.
  • Date ranges are customizable so that wineries can see trends and create projections based on the information that is most relevant to their businesses. For example, a winery may choose to measure:
    • Total sales and top performing products on an annual basis
    • Wine club signups and cancellations on a quarterly basis
    • Number of orders and conversion rates on a monthly basis 
  • Full mobile version. View your dashboard from your iPhone, Android phone, or Windows 7 phone. Each screen has been optimized for mobile viewing.
  • Customizable home screen on both the mobile and regular dashboard serve up the data that matters the most.
  • Actionable alerts highlight areas where attention is needed (i.e. orders stuck at fulfillment).
  • The data behind any dashboard can be downloaded for further analysis.

Andrew Kamphuis, president of Vin65 had this to say:

"The big story is that you can see your POS, web and telephone sales visually on a single screen. With almost every graph having comparative statistics it’s really easy to gauge how your business is performing"

Paul Mabray, CEO of VinTank, a digital think tank for the wine industry, adds:

"We have constantly looked to Vin65 as the innovator within the wine ecommerce space, but this new dashboard represents their commitment to helping wineries understand their businesses at a glance. Every report is rich with key business indicators and trends to help wineries manage ALL of their direct business. Moreover, they are leaders in extending that business intelligence through mobile to monitor the business wherever you may be."

Raynette Gregory, co-founder of the family-run Locatelli Winery comments:

"Just when I thought the new dashboard couldn't get any better, Vin65 stepped it up by allowing users, with just one click of the mouse, to view details relating to sales, memberships, etc. And if that's not good enough - customize it! I couldn't be happier with it - I think I'm in love."

Vin65’s dashboard and mobile dashboard are available today for free to all Vin65 clients as well as IBG clients who are on the Vin65 platform.

Blog: www.vin65.com/blog
Website: www.vin65.com
RSS feed: http://feeds.feedburner.com/Vin65

About Vin65:
Vin65 is the leading provider of website and ecommerce solutions to wineries and wine retailers interested in selling their wine direct-to-consumer. The Vin65 platform has received attention from wine technology thought leaders and technology savvy wineries for its ability to drive innovation in the wine ecommerce space. The platform includes: e-commerce, wine club, content management, customer relationship management and mobile ecommerce all tailored for the wine industry. For more information, call 604-852-8140 or visit www.vin65.com.


Andrew Kamphuis, President
Office: 604-852-8140, Cell: 604-613-5343
Email: andrew@vin65.com

Melissa Dobson, Interview requests
Office: 607-846-3795, Cell: 917-816-5424
Email: melissa.dobson@avantguild.com